Packaging
Your Packaging, Your Brand's First Impression
It’s the tangible connection between your brand and customers—let’s make it unforgettable.
From Desktop to Deliverable
With over 30 years of expertise, Giant transforms your ideas into impactful retail packaging. From design to print, we manage every detail, ensuring your product stands out from concept to shelf.
The Details Matter
Packaging that Drives Sales
Every element of your packaging—size, weight, materials, color—affects how customers perceive your product. Giant designs packaging that builds trust, attracts buyers, and boosts sales.
Why Retail Packaging Matters
Give Your Product the Edge to Stand Out
In today’s competitive retail world, your product needs every advantage to be seen and remembered. Eye-catching, high-quality packaging isn’t just about looking good; it’s about making a lasting impression that connects with customers and sets you apart.
Retail packaging is one of the most powerful tools for attracting attention to store shelves. With custom designs and premium materials, your packaging can capture shoppers’ eyes and make your brand unforgettable.
At Giant, we specialize in creating packaging that combines aesthetic appeal with strategic design—giving your product the edge it needs to succeed.
The Packaging Design Process
How We Bring Your Vision to Life
Creating packaging that connects with your customers involves more than just picking colors and shapes. Our process ensures that every design element aligns with your brand and resonates with your target audience, while also standing out on the shelf.
We dive deep into your brand, market, and competition to build a strong foundation.
We map out a detailed plan, from concept to press-ready packaging.
We analyze competitors to decide if your design should stand out or blend in.
Crafting physical packaging that’s functional, durable, and unique.
Developing eye-catching visuals that resonate with your audience.
Ensuring your packaging folds, scores, and assembles perfectly.
Preparing files for flawless print production and managing quality checks.
We prep the files for print and help you get your project to the printer. In some cases, we can give you the files to send to the printer, or we can submit the files for you and manage the project from file submission through the press check.
Pricing
Quality Packaging You Can Trust
In packaging design, you truly get what you pay for. Don’t let someone who’s never set foot in a print shop promise you perfect results. At Giant, we have over 30 years of experience in print and packaging design. Our team grew up in the industry with a print-first mindset that ensures your designs look impeccable in-store and online.
Factors Affecting Cost:
- Design Complexity – Intricate designs take more time and precision, adding to the cost but elevating your brand.
- Material Quality – Premium materials enhance look and feel, boosting product appeal.
- Printing Techniques – Special finishes like foil or embossing make your product pop but may increase expenses.
Ultimately, your packaging design investment will depend on your brand’s unique needs and goals. We work with you to find solutions that align with your budget—whether that means simplifying the design, optimizing material choices, or combining print runs to reduce costs.
With over 30 years in the print and packaging industry, we know how to create beautiful, efficient designs that maximize your budget. Let Giant’s expertise turn your vision into packaging that looks incredible, is cost-effective, and environmentally friendly.
Ready to make your packaging work harder for your brand? Let us put our experience to work for you.
Contact us
Ready to get started?
What We Offer
Our Print Consulting Services
Giant’s print consulting can help you optimize your print needs with an efficient and effective production process. Let us guide you through the complexities of print, delivering solutions tailored to your brand’s goals.
Structural Packaging Design
We create custom packaging built to enhance user experience, ensuring each design feels as good as it looks.
Eco-Friendly Print Runs
We prioritize sustainable practices, designing packaging that minimizes material use and reduces your carbon footprint.
3D & Physical Models
We provide 3D models and physical prototypes, allowing you to see and feel your packaging before it goes into production.
Expert Color Correction
Over 30 years of expertise in color correction guarantees your images, proofs, and press results meet the highest standards.
Work With Us
Your Packaging Woes Are Over
Tired of packaging that misses the mark? With Giant, you get both artistry and expertise. Let’s create packaging that elevates your brand and drives results. Get in touch today!
Frequently Asked Questions
Can’t find an answer to a question you have? Contact us.
We only take on a handful of retail packaging design clients each year. Therefore, we are typically booked out a couple of months in advance. If you have been thinking of working with us, reach out as soon as possible to secure your spot!
A retail packaging project involves a lot of information gathering: notes and conversations with you, along with reviewing visual examples to get your feedback before anything is designed. We’ll discuss your business, history, goals, audience, competitors, brand personality, and more. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love.
That one is a little hard to answer. Typically a project with one SKU and existing dielines starts at $1500. If you need custom packaging, including structural packaging design, and have more than 1 SKU, the price starts around $5,000.
Very. Your packaging is an extension of your brand and your overall product line. Any old packaging will not do the trick in today’s competitive retail environment. Let us help you design packaging that will get noticed on the shelves.
Take a look at our work here. Does it have the general style you’re after? Does it have the general style you’re looking for? You need a designer whose work matches the aesthetic you’re aiming for. You might love how a designer presents their work, or they have an excellent reputation, or you genuinely like them as a person. But if their body of work doesn’t feel like you could imagine your project fitting in, you should look elsewhere. Designers can design in different styles, but their unconscious preferences will act like a magnet pulling the design back to their sweet spot. Which hopefully is a reason you selected them in the first place.
In most cases, yes. We’d be happy to deeply dive into your existing packaging and advise you on how to streamline production and costs or quote on a packaging design refresh.
There’s no exact answer for this, but most of our projects run from 1 – 6 months depending on SKU count, complexity, and a few other factors.
Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when required, I can manage the printing process for you, recommending vendors, obtaining quotes, and seeing your project through to the finish. In this case, I’ll add a print management fee to the project. You’ll pay the printer’s bill separately, saving you money since you won’t incur mark-up charges. You’ll establish a relationship with the printer, so you can easily order reprints directly.
Yes! Please take a look at our website design services here.
We can help you with content for your packaging for an additional fee.
