Running a business often means juggling multiple email addresses. You might want hello@yourdomain.com for general inquiries, sales@yourdomain.com for leads, or billing@yourdomain.com for invoices — but you don’t need to buy a separate account for each one.
That’s where email aliases come in.
An alias is simply an alternate email address that points to the same inbox. It makes your business look more polished and organized, while keeping everything easy to manage. Here’s how to set one up in Google Admin.
What is an Email Alias?
Think of an alias like a nickname for your email. Instead of creating a brand-new account, you add an extra address that delivers to your existing inbox.
For example:
- Main account: john@yourdomain.com
- Alias: info@yourdomain.com
Now, emails sent to either address land in the same inbox. You can even reply from the alias so your messages look like they came from hello@yourdomain.com.
Step 1: Sign in to Google Admin
Start at admin.google.com and sign in using your administrator account (the one with admin rights). You can’t add aliases from a regular Gmail account.
Step 2: Open the User Profile
- From the Admin console Home, go to Users.
- Find the user you want to add an alias for.
- Click their name to open the account details.
This brings you to the user’s profile page, where you can manage their account settings.
Step 3: Add the Alias
- Scroll down until you see Alternate email addresses (email alias).
- Click Add Alternate Email.
- Enter the alias you want (example: hello@yourdomain.com).
- If you manage multiple domains, choose the right one from the dropdown.
- Click Save.
The new alias will appear in the list, just like in the screenshot you shared.
Step 4: Verify and Test
Aliases usually start working right away. Send yourself a quick test email to confirm it delivers to the correct inbox.
To reply from the alias inside Gmail:
- Go to Gmail.
- Click the gear icon → See all settings.
- Open the Accounts and Import tab.
- Under Send mail as, add the new alias.
This way, when someone emails sales@yourdomain.com, you can reply back from sales@yourdomain.com — not your personal account.
When to Use an Alias vs. a Group
- Aliases → Best when one person should receive the emails (example: billing@ that goes straight to your bookkeeper’s inbox).
- Groups → Better when multiple people need to access the same address (example: support@ that should go to your whole customer service team).
Benefits of Using Aliases
- Professional look – Create clean, simple addresses for departments.
- Easy management – Keep everything in one inbox without juggling logins.
- Cost savings – No need to buy extra Google Workspace licenses.
- Flexibility – Add as many aliases as needed for each user.
Quick Recap
Setting up an email alias in Google Admin only takes a few minutes:
- Log in to admin.google.com
- Go to Users and open the account.
- Under Alternate email addresses (email alias), click Add Alternate Email.
- Enter the alias and save.
Done. Simple as that.
👉 Pro tip: If your business is growing, think ahead. Set up aliases for things like support@, hello@, or info@ now, so you don’t have to change customer-facing addresses later.
