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The Above-the-Fold Section Has Two Audiences Now
Chris Stovall Lopez Island, WA
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March 3, 2026
In 2026, the top of your site is read by people and by language models that...
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The Above-the-Fold Section Has Two Audiences Now
In 2026, the top of your site is...
Best Practices for the Above-the-Fold Section of a Homepage
Chris Stovall Lopez Island, WA
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February 10, 2026
Your above-the-fold homepage section now affects conversion, SEO, and how AI systems classify and cite your...
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Best Practices for the Above-the-Fold Section of a Homepage
Your above-the-fold homepage section now affects conversion, SEO,...
Gmail and Yahoo Have Turned Bulk Email Into a Compliance Problem
Chris Stovall Lopez Island, WA
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February 7, 2026
If you send bulk email to Gmail or Yahoo users, inbox placement now depends on meeting...
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Gmail and Yahoo Have Turned Bulk Email Into a Compliance Problem
If you send bulk email to Gmail or...
When SMS Consent Is Required and When Your Website Needs Opt-In Language
Chris Stovall Lopez Island, WA
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February 1, 2026
In the US, SMS outreach is governed by two layers: the TCPA and FCC rules that...
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When SMS Consent Is Required and When Your Website Needs Opt-In Language
In the US, SMS outreach is governed by...
UTMs and GA4: How Attribution Really Works
Chris Stovall Lopez Island, WA
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January 30, 2026
UTMs are short tracking parameters added to inbound links so Google Analytics can attribute visits to...
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UTMs and GA4: How Attribution Really Works
UTMs are short tracking parameters added to inbound...
Website Accessibility in Washington State: What Changes in 2026 and What to Do Now
Chris Stovall Lopez Island, WA
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January 25, 2026
Website accessibility requirements are tightening across Washington state agencies, local governments, and many healthcare and federally...
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Website Accessibility in Washington State: What Changes in 2026 and What to Do Now
Website accessibility requirements are tightening across Washington state...
Why People Don’t See the Value of a Website
Chris Stovall Lopez Island, WA
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December 30, 2025
People undervalue websites because they think a website is just a design project or an online...
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Why People Don’t See the Value of a Website
People undervalue websites because they think a website...
Why a Consistent Brand World Wins in 2026
Chris Stovall Lopez Island, WA
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December 8, 2025
In 2026, brand consistency transcends mere color matching; it’s about creating a cohesive Brand World that...
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Why a Consistent Brand World Wins in 2026
In 2026, brand consistency transcends mere color matching;...
Understanding Passkeys in 2026
Chris Stovall Lopez Island, WA
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November 23, 2025
Passkeys are replacing passwords faster than most people realize. Here’s the simple breakdown of how they...
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Understanding Passkeys in 2026
Passkeys are replacing passwords faster than most people...
A Minimal Homepage Can Quietly Hurt Your SEO
Chris Stovall Lopez Island, WA
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November 21, 2025
A homepage with almost no copy can weaken SEO because it removes the headings, internal linking,...
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A Minimal Homepage Can Quietly Hurt Your SEO
A homepage with almost no copy can weaken...
When You Don’t Know Your Facebook Password
Chris Stovall Lopez Island, WA
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November 12, 2025
Logged into Facebook but stuck because it keeps asking for a password you do not remember?...
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Why Email File Size Still Matters for Deliverability
Chris Stovall Lopez Island, WA
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November 6, 2025
When it comes to email deliverability, many focus on subject lines and sender reputation, but there's...
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Holiday Marketing, Reconsidered
Chris Stovall Lopez Island, WA
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November 6, 2025
Holiday marketing is starting to feel louder than it needs to be, and a lot of...
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What It Really Means When Your Website Goes Live
Chris Stovall Lopez Island, WA
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November 6, 2025
Going live is the handoff from staging to live hosting, plus DNS changes, SSL/HTTPS setup, and...
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Should You Use an Image in Your Email Signature?
Chris Stovall Lopez Island, WA
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October 16, 2025
An email signature image sounds simple, but Gmail, Outlook, mobile apps, and dark mode all handle...
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Should You Set Up Your Own Wi-Fi Router?
Chris Stovall Lopez Island, WA
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October 14, 2025
Wondering if you should set up your own Wi-Fi router or let someone else handle it?...
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Field Notes: How Gen Alpha Is Quietly Redefining Brand Design
Chris Stovall Lopez Island, WA
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October 9, 2025
Part Three of Giant’s “Future Audience” Series. Gen Alpha is redefining what brand design means. Color...
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How Small Brands Can Actually Reach Gen Alpha
Chris Stovall Lopez Island, WA
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October 9, 2025
Part Two of Giant’s “Future Audience” Series. You don’t need a global marketing budget to reach...
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How Modern Brands Can Connect With Gen Alpha
Chris Stovall Lopez Island, WA
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October 9, 2025
Part One of Giant’s “Future Audience” Series. Gen Alpha doesn’t buy into brands. They build with...
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Understanding Your Website’s Framework: What You Own and What You Lease
Chris Stovall Lopez Island, WA
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October 8, 2025
Every website has two sides: the parts you own and the parts you lease. At Giant,...
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