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Giant Blog: Practical Design Tips and Industry Insights

Empowering Small Businesses with Big Ideas​

Welcome to Giant, where big ideas meet small business. Our blog is dedicated to providing creative and impactful solutions to small businesses, and showcasing the latest developments in design and technology. Our team at Giant is passionate about design and technology, and we bring a unique perspective to our work, inspired by our commitment to helping small businesses succeed.

Empowering Small Businesses with Big Ideas

Whether you’re a small business owner, a designer, or simply interested in the latest developments in design and technology, our blog offers valuable insights and inspiration. From design and tech tips, to case studies and industry news, we bring you the best of both worlds. Join us on our journey as we explore the intersection of design and technology, and discover how big ideas can make a big impact for small businesses.

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Editing Your Own WordPress Elementor Site Without Making a Mess

A lot of people say they want to edit their own website, but they are often talking about very different kinds of work. This guide helps you figure out what is safe to edit in Elementor, what editing access really means, and how to...

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Read Time: 13 minute(s)
A lot of people say they want to edit their own website, but they are often talking about very different kinds of work. This guide helps you figure out what...
Giant creates website audit post image

Why We Start Website Projects With a Paid Audit

Before we quote, redesign, or migrate anything, we conduct a paid website audit. It gives everyone a clear understanding of what is actually in the site, what needs to change, and what the implementation will really require....

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Read Time: 9 minute(s)
Before we quote, redesign, or migrate anything, we conduct a paid website audit. It gives everyone a clear understanding of what is actually in the site, what needs to change,...
Above the fold

The Above-the-Fold Section Has Two Audiences Now

In 2026, the top of your site is read by people and by language models that summarize, route, and recommend. If that first screen is vague, both audiences misinterpret you, and the rest of the page never gets a fair chance....

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Read Time: 9 minute(s)
In 2026, the top of your site is read by people and by language models that summarize, route, and recommend. If that first screen is vague, both audiences misinterpret you,...
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Gmail and Yahoo Have Turned Bulk Email Into a Compliance Problem

If you send bulk email to Gmail or Yahoo users, inbox placement now depends on meeting specific technical requirements like SPF, DKIM, DMARC, and one-click unsubscribe. This post explains the bulk sender threshold, what enforcement looks like in real life, and the exact checks...

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Read Time: 6 minute(s)
If you send bulk email to Gmail or Yahoo users, inbox placement now depends on meeting specific technical requirements like SPF, DKIM, DMARC, and one-click unsubscribe. This post explains the...
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When SMS Consent Is Required and When Your Website Needs Opt-In Language

In the US, SMS outreach is governed by two layers: the TCPA and FCC rules that set consent standards, and carrier messaging requirements enforced through A2P 10DLC registration and vetting. These layers overlap but they are not the same thing. Your website only needs...

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Read Time: 6 minute(s)
In the US, SMS outreach is governed by two layers: the TCPA and FCC rules that set consent standards, and carrier messaging requirements enforced through A2P 10DLC registration and vetting....
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UTMs and GA4: How Attribution Really Works

UTMs are short tracking parameters added to inbound links so Google Analytics can attribute visits to a specific source, medium, and campaign. Without them, a lot of outreach ends up looking like “Direct” traffic and you lose the thread....

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Read Time: 9 minute(s)
UTMs are short tracking parameters added to inbound links so Google Analytics can attribute visits to a specific source, medium, and campaign. Without them, a lot of outreach ends up...
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Website Accessibility in Washington State: What Changes in 2026 and What to Do Now

Website accessibility requirements are tightening across Washington state agencies, local governments, and many healthcare and federally funded organizations, with 2026 deadlines tied to WCAG 2.1 AA and WCAG 2.2 AA. If your site supports public services, forms, scheduling, or payments, treating accessibility as a...

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Read Time: 5 minute(s)
Website accessibility requirements are tightening across Washington state agencies, local governments, and many healthcare and federally funded organizations, with 2026 deadlines tied to WCAG 2.1 AA and WCAG 2.2 AA....
Giant creates above the fold post image

Best Practices for the Above-the-Fold Section of a Homepage

Your above-the-fold homepage section now affects conversion, SEO, and how AI systems classify and cite your site. This top block must clearly define what you do, who it’s for, and what kind of work happens here, or both people and machines will misread you....

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Read Time: 6 minute(s)
Your above-the-fold homepage section now affects conversion, SEO, and how AI systems classify and cite your site. This top block must clearly define what you do, who it’s for, and...
Website success

Why People Don’t See the Value of a Website

People undervalue websites because they think a website is just a design project or an online brochure. This article explains what makes a website valuable, why the value is easy to miss, and how to tell if your site is actually helping....

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Read Time: 7 minute(s)
People undervalue websites because they think a website is just a design project or an online brochure. This article explains what makes a website valuable, why the value is easy...
Brand consistency

Why a Consistent Brand World Wins in 2026

In 2026, brand consistency transcends mere color matching; it’s about creating a cohesive Brand World that resonates with both humans and AI. As search evolves, brands must ensure that every touchpoint—be it a website, social media, or email—delivers a unified story, system, and signal....

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Read Time: 10 minute(s)
In 2026, brand consistency transcends mere color matching; it’s about creating a cohesive Brand World that resonates with both humans and AI. As search evolves, brands must ensure that every...